Cloud Morrison - Matteen Labs

Success Story

"Matteen helped me see how to leverage my strengths — and build a business strategy around who I actually am."

Cloud Morrison Founder & CEO, Red Cloud

Who they are

Cloud Morrison is the founder and CEO of Red Cloud, a woman-owned business based in Los Angeles that has been delivering fresh ideas and ethically sourced products since 2002 — from retail merchandise to promotional giveaways for clients including movie studios, Walmart, and the Super Bowl. In 2011, Enterprising Women recognized Cloud as one of the "Finest Women Entrepreneurs in North America and Beyond." She has built Red Cloud into a company capable of designing and delivering virtually any product imaginable.

The shift

What changed.

Matteen worked with Cloud to develop business strategies that played directly to her strengths — her creativity, her drive, and her relentless commitment to quality. He helped her see the shape of what she'd already built and gave her a framework for growing it with more intention. His admiration for her spirit of enterprise is matched by his directness: he doesn't tell you what you want to hear; he tells you what will actually move the needle.

Matteen helped me see how to leverage my strengths — and build a business strategy around who I actually am.

Cloud Morrison · Founder & CEO, Red Cloud

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