Scott Martin has been a marketer for 25 years across branding, strategy, advertising, and execution. After working with high-profile national brands, he grew tired of businesses without soul throwing money at advertising with no measurable impact. He channeled that frustration into building Groundswell Origins — a Sustainable Growth Marketing Boutique Agency — and passion projects like Heliskiing Canada and Catskiing Canada. He works with growth-minded entrepreneurs on the foundational, forward-thinking parts of their business.